The Shanghai International Resort, home to Shanghai Disney Resort and other leisure parks, is actively seeking investment from global investors for its upcoming project, "Dongfang Lecheng", with the aim of attracting 10 million tourists annually.
Leading financial services firms, including Boston Consulting Group, Deloitte, and Ernst & Young, have partnered with Dongfang Lecheng to facilitate global investment sourcing. Fang Shizhong, the head of the Shanghai Municipal Administration of Culture and Tourism, made this announcement during the opening ceremony of the investment invitation event.
Dongfang Lecheng is situated across the river from the Shanghai Disney Resort, in the southern part of the Shanghai International Resort. Encompassing an area of 2.8 square kilometers, the project plans to construct 2.2 million square meters of buildings and facilities, including 600,000 square meters of hotels, 780,000 square meters of entertainment and business facilities, 600,000 square meters of residential areas, and 220,000 square meters of supporting facilities.
Upon completion, Dongfang Lecheng is expected to generate approximately 30,000 job opportunities and have a resident population of 17,000, as stated by the Shanghai government.
The new resort will collaborate with Shanghai Disney Resort and other tourist parks within the Shanghai International Resort, fostering interconnected development to bolster the city's tourism industry and expenditure.
The Shanghai International Resort, including Shanghai Disney Resort, witnessed a record-breaking surge in visitor numbers last year. Comparing to 2019, there was a notable 44% increase, reaching 25.6 million visitors. Additionally, revenue reached an all-time high of USD 2.6 billion, representing an impressive 84% surge.
According to the municipal government, the Shanghai International Resort is projected to receive 70 million tourists annually in the future.